Anyone who’s paid a fortune for a professional straightening service will be thrilled to get their hands on what we coin our “flat iron in a tube.” This heat-activated styling tool tames frizz into submission, while leaving behind a shield of protection that keeps hair luminously sleek and straight.
Perfect choice for: Anyone who’s ever blow-dried or ironed their unruly hair into fabulous flatness… only to walk outside and watch the frizzle return faster than they could say, “Hat please.”
It’s all about Keratin Silicone Complex – a heat-activated gem that seals the cuticle into humidity lockdown, leaving behind gorgeous shiny, swingy, straight hair.
WHEN TO APPLY
You don’t need a ton of product to achieve stellar results. Simply distribute a small dollop evenly through freshly-washed, towel-dried hair (focus on midshaft and ends, where the poof always seems to start); then attack your blowout with a round brush and plenty of tension.